rightnow

Sometimes the thing works… before you do. And that’s the uncomfortable part. PS... I typically never wear a stocking cap but it was really cold that day and this interview wasn't planned. We made the best of it though! You don’t build it first. You grow into it. There was a moment in Flour Jack  conversation where it hit me. She didn’t wait to figure it all out. She just… started. Name first. Brand second. Confidence somewhere down the road. And I think that’s where most peo

This one stuck with me a little differently. Not because there was one big takeaway… But because there were a lot of small ones that kept stacking. We sat down with Jamie Johansen, and somewhere in the middle of all of it, this line hit: marketing is storytelling And I think that’s where most people get lost. What do you actually think marketing is? Be honest. Is it: posting on Facebook running ads making a flyer updating your hours Because that’s where most people start. And

Some conversations don’t feel like new information. They feel like confirmation. This was one of those. We sat down with Petty Eddie . Food content. Local spots. Posting all the time. And if you strip everything else away, the whole thing kept circling back to one idea: just keep showing up The part nobody wants to hear Everyone wants: more views more reach more customers But almost nobody wants to do the part that actually creates it. Posting every day. Not when it’s conveni

There’s something different about sitting across from someone who’s already doing it. Not talking about it.Not planning it.Actually doing it. This one stuck with me. We sat down with Emily from Rocky Rolled Ice Cream… and the easy headline is obvious: She started a business at 15. That’s what people see. But that’s not really the story. What starting actually looks like It’s not some perfectly mapped out plan. It’s: figuring things out in real time making decisions without ex

This is part of a running journal. A lot of what I’m writing comes from conversations we’re having on acrossfromme… sitting across from people building businesses, figuring things out, and trying to make sense of it all. This one just happens to be mine. I didn’t sit down one day and map any of this out. There wasn’t some big plan. If anything… it only makes sense now that I’m looking back at it. It started with real estate Real estate was the first time something felt off. E