📝 marketing is not what you think it is (and that might be the problem)

This one stuck with me a little differently.

Not because there was one big takeaway…

But because there were a lot of small ones that kept stacking.

We sat down with Jamie Johansen, and somewhere in the middle of all of it, this line hit:

marketing is storytelling

And I think that’s where most people get lost.

What do you actually think marketing is?

Be honest.

Is it:

• posting on Facebook

• running ads

• making a flyer

• updating your hours

Because that’s where most people start.

And honestly… that’s where most people stop.

The difference that matters

Jamie said something simple:

Advertising is paying for space. Marketing is not that.

That line is easy to nod at…

But if you really think about it, it changes everything.

Because now the question becomes:

What story are you telling?

Not:

• what are you selling

• what are your hours

• what’s your special

But:

why should anyone care?

This is where it gets uncomfortable

Because storytelling forces you to answer questions most businesses avoid.

Like:

• Who are you actually trying to reach?

• What problem are you solving?

• Why would someone choose you over anything else?

She talked about “buyer personas”… which sounds corporate…

But really it’s just:

do you actually understand the person you’re trying to reach?

I’ve seen this play out before

Different industry… same thing.

Real estate.

People think marketing a house is:

• putting it on Zillow

• posting it once

• maybe boosting it

But the ones that win…

They tell a story.

What it feels like to live there.Why it matters.Who it’s for.

Same exact concept.

Another thing that hit

This one probably hit me the hardest.

helping doesn’t pay the bills

That’s a tough one.

Because if you’re like me…

You start by wanting to help.

You see ideas.You see opportunities.You want to give it away.

And then eventually you realize…

That doesn’t scale.

So here’s the real question

Where’s the line?

• When do you share ideas?

• When do you hold them back?

• When do you say “this is what it costs”?

Still figuring that one out.

The part nobody wants to admit

Everyone thinks they can do marketing.

And to a point… they can.

Canva exists.AI exists.Templates exist.

But Jamie said something that stuck:

Just because you can make something…

Doesn’t mean it’s good.

And you can see it everywhere

Too many fonts.Too many colors.No consistency.

No real message.

It’s not bad effort…

It’s just not effective.

Another question worth asking

Are you creating…

or are you just posting?

There’s a difference.

The bigger picture

This wasn’t really about marketing.

It was about:

• people

• relationships

• understanding

• trust

Banking example, but it applies everywhere:

People don’t choose products. They choose people they trust.

One thing I keep thinking about

Attention.

We talk about it a lot.

And yeah… you need it.

But Jamie pushed back a little.

Not all attention is good.

Not all attention matters.

And eventually…

People might want less of it.

So now the question becomes

Are you chasing attention…

or building something people actually connect with?

Final thought

This conversation didn’t give me one answer.

It gave me a bunch of better questions.

And honestly…

That’s probably more valuable.

I

f you’re a business trying to figure out:

• marketing

• content

• social media

• or just how to get people to actually care

That’s what we’re working through every day. You can watch the full episode here!

ramsey@watchlebtv.com